Empowering Employees through Personalisation

Employee Empowerment through Personalisation

Employees choose the communications they want by subscribing to communication channels and providing feedback. Business messages are targeted to employees that are interested in the subject matter. This means that management must understand their employees and create messages that resonate with them.               

Business Communications

      Most business communications in Corporate Organisations are presented by management that think they understand what their workforce need to know. They can present information from a management perspective using too much business jargon, leaving the workforce confused and disillusioned. This communication is ineffective because employees have had no say in what is presented and what they want to know.

Leaders need to lead with humility, understand and listen to their employees and provide communications that resonate with them. The same analysis can be applied to digital communications that is becoming more and more important. Younger employees brought up with computers and social media actually prefer to communicate in this way. People working from home only have this option.

Issues with digital communications in the workplace

• Receiving many emails that are of no interest to you

• Spending too much time working on emails

• Emails received are badly constructed

• Management team not receiving feedback on messages to improve their communications

• Not being in control of the messages being received

• Intranet not being utilised as planned

• Communications you receive not making you feel engaged with the business

empulse provides a platform to deliver good communication messages as it addresses all the above issues.